Annual Meeting 2012 & Three-Part Membership Retention Program

The 2012 MCCE Annual Meeting will be held February 22-24 at The Holiday Inn Hotel & Suites. Our host, the Owatonna Area Chamber, has helped to develop a great event and an excellent agenda!

The agenda this year includes two top-notch speakers. Cathi Hight of Hight Performance Group is back to provide us some great tips on membership sales and retention and Sarah Sladek, author of The End of Membership as We Know It, will present the elements of change for today's membership organizations and outline real, useful advice and concepts to help you build a sustainable, prosperous, next generation chamber that will corner the marketplace and keep members coming back for more!

There will be an alternative to Cathi Hight's presentation on Thursday, February 23, offering a series of high level presentations and discussions. Click here to view a full agenda.
 

MCCE is bringing in nationally known membership retention specialist, Cathi Hight to lead a full day retention workshop as part of the MCCE Annual Meeting in February. The full day on February 23 is the second of a three part series. MCCE members may choose to participate in the program as part of the Annual Meeting or just the retention workshop itself.

This program is based on Cathi Hight's popular Member Retention Kit. You will explore and implement a step-by-step process to identify your specific retention trends, and develop a plan to increase membership retention by as much as 30 percent!

The Path to Develop Your Membership Retention Plan includes:

1. A New Guide to Membership Retention Webinar
   Tuesday, February 14, 10:00 - 11:30 a.m.

• What's Wrong with the Old Approach to Retention
• The New Approach to Retention
• Best Practices for the Membership Life Cycle
• How to Conduct a Retention Audit (pre-work assignment for the workshop)

2. The Membership Retention Workshop in conjunction with the MCCE Annual Meeting
   Thursday, February 23, 8:30 a.m. - 4:00 p.m.
   Owatonna

• The Retention Audit Outcomes - Understanding Our Retention Trends
• Overview of the Retention Plan - The Components of an Effective Plan
• Retention Goals - Identifying Our Measurable Outcomes
• Retention Strategies - Creating the Best Direction to Pursue
• Retention Resources - Leveraging Staff and Volunteer Resources
• Retention Plan Activities - Developing a Retention Activity Schedule
• Retention Plan Management - Monitoring, Measuring, and Managing Outcomes
• Action Steps to Complete the Retention Plan - Developing Our 30 day Action Plan

3. Follow-Up 1-Hour Retention Coaching Session
   Date TBD, these one-on-one sessions will be scheduled during the workshop

• Status Report on the Membership Retention Plan
• Review Draft Plan and Suggest Refinements
• Determine Next Steps and Launch Date

YOUR FACILITATOR:
Cathi Hight is known as the nation's Retention Specialist, and is the creative energy behind the Member Retention Kit, which was first published in 2004.

The Member Retention Kit, offers a step-by-step guide for developing member retention strategies and retention plans. Over 400 associations in the US and Canada use the Kit to increase their retention rates, and the Kit is widely distributed through the American Chamber of Commerce Executives (ACCE).

Cathi's background in membership development, sales & marketing, continuous improvement and customer loyalty offers associations real-world strategies and best practices to develop strategic plans and achieve their organizational goals. Cathi is a sought-after speaker, trainer and consult-ant. She was an ACCE national membership development trainer and has been on instructor for the U.S. Chamber of Commerce's Institute for Organization Management for over 8 years.

LODGING
The room rate is: $89 per night. For room and rate guarantee, all reservations must be made by February 6, so DON'T DELAY, reserve your room today! Contact the hotel directly at (888) 465-4329 and ask for the MCCE room rate when making your reservations

REGISTRATION
Cathi Hight Three-Part Membership Retention Program Only - $150 per person
Fee includes the webinar, onsite workshop (with breakfast, lunch & snacks, and workbook), and the coaching session. A total of 11 hours with Cathi Hight, the nation's Retention Specialist = less than $14/hr! Come with your team and leave with a retention plan!

MCCE Annual Meeting - $250 per person
Fee includes all speaker costs, meals and entertainment for the three day conference. This does not include the Cathi Hight Session.

Both Programs - $300 per person
(Cathi Hight Three-Part Membership Retention Program& MCCE Annual Meeting)

Fee includes the webinar, onsite workshop (with breakfast, lunch & snacks, and workbook), the coaching session with Cathi Hight and all other MCCE Annual Meeting Speakers, meals and entertainment for the MCCE Annual Meeting.

We look forward to seeing you all there!